Captivate Collective
Welcome to The Captivate Collective — where B2B marketing meets bold ideas and human connection.
If you're a customer marketer, advocacy strategist, or just plain obsessed with building stronger customer relationships, you're in the right place. We cut through the buzzwords to bring you practical strategies, honest insights, and a behind-the-scenes look at how the most successful brands build loyalty that lasts.
👂 Hear from marketing leaders and innovators in our Talk Advocacy to Me Podcasts.
💡 Get tips, ideas and inspiration you can actually use.
🗝️ Get behind the scenes looks at the best vendor platforms and technology around through our Speed Dating Series.
🚀 Learn how to turn customers into your most powerful growth engine.
New videos weekly. Subscribe and let's make customer love your greatest asset.
Controlling Your Story When AI Builds the Shortlist
Benefits of Being a Brand Advocate - Advice from the Advocate of the Year CAP Awards 2025 Finalists
Getting Started in Lifecycle Advocacy - Advice from Lifecycle Advocacy CAP Awards 2025 Finalists
Laying the Foundations of an Advocacy Portfolio - Exceptional Portfolio CAP Awards 2025 Finalists
How to Drive Engagement - Advice from the DNA Powered Program CAP Awards 2025 Finalists
Creating a Strong Program Brand - Advice from Customer Programs Brand CAP Awards 2025 Finalists
How do Community and Advocacy Intersect? - Community Integrated Advocacy CAP Awards 2025 Finalists
Key Drivers of Campaign Success - Advice from the Engagement Campaign CAP Awards 2025 Finalists
Building Success in Customer Advocacy - Advice from the Advocacy Mindset CAP Awards 2025 Finalists
Advocacy Trendsetters - Jane Menyo, Gong - Gong’s Playbook Turning Lifecycle Advocacy into Revenue
Advocacy Trendsetters - Kevin Lau, Freshworks - A Bold Blueprint for Customer Advocacy Innovation
How Customer Marketers Can Get Promoted - Talk Advocacy to Me Podcast
2024 CAP Awards Week Winners and Recap
UiPath Customer Spotlight with Andrew Sevillia
Maximizing the Impact of Customer Stories and Customer Advocates - Talk Advocacy to Me Podcast
Selling the value of advocacy with SAP's Global VP Customer References & Advocacy - TATM Podcast
Boomerang Demo and Customer Testimonial -Advocacy Vendor Speed Dating by Captivate Collective
Zealot Demonstration and Customer Testimonial - Advocacy Vendor Speed Dating by Captivate Collective
Higher Logic Demo and Customer Testimonial - Advocacy Vendor Speed Dating by Captivate Collective
ShoutOut Demo and Customer Testimonial - Advocacy Vendor Speed Dating by Captivate Collective
SlapFive Demo and Customer Testimonial - Advocacy Vendor Speed Dating by Captivate Collective
Champion Demo and Customer Testimonial - Advocacy Vendor Speed Dating by Captivate Collective
Testimonial Hero Demo and Customer Testimonial -Advocacy Vendor Speed Dating by Captivate Collective
Base Demonstration and Customer Testimonial - Advocacy Vendor Speed Dating by Captivate Collective
PeerSpot Demo and Customer Testimonial - Advocacy Vendor Speed Dating by Captivate Collective
Wings4U Demo and Customer Testimonial - Advocacy Vendor Speed Dating by Captivate Collective
Point of References Demo and Customer Testimonial - Vendor Speed Dating by Captivate Collective
Deeto Demonstration and Customer Testimonial - Advocacy Vendor Speed Dating by Captivate Collective
Bevy Demonstration and Customer Testimonial - Advocacy Vendor Speed Dating by Captivate Collective
Peerbound Demo and Customer Testimonial - Advocacy Vendor Speed Dating by Captivate Collective