Advocacy Trendsetters - Jane Menyo, Gong - Gong’s Playbook Turning Lifecycle Advocacy into Revenue

Описание: Meet Advocacy Trendsetter: Jane Menyo, Senior Director of Solutions and Customer Marketing at Gong.

What does it take to become a true trendsetter in customer advocacy and customer marketing?

For Jane, it was her bold move away from traditional advocacy playbooks and her vision to pioneer a lifecycle-led advocacy model. By aligning advocacy with the customer journey, Jane transformed Gong’s engagement strategies into precise, scalable programs that deliver measurable results in customer retention, expansion, and revenue growth.

As a forward-thinking leader in B2B customer marketing, Jane's innovative strategy enables her team to scale smart while keeping human relationships at the core. From integrating automation and AI to free her team for strategic relationship-building, to mapping advocacy by persona and lifecycle stage, Jane has built a modern playbook that balances scale with personalization.

What sets Jane apart as a trendsetter:
~ She pioneered a lifecycle-led advocacy approach that drives engagement at the right time and place
~ She scaled impact with persona-based activation, automation, and journey mapping
~ She turned Gong’s advocacy programs into a measurable growth engine for productivity and revenue
~ She’s future-focused, leveraging AI to scale advocacy while keeping human connection at the center

Ready to shift from outdated tactics to a customer-first advocacy strategy that fuels loyalty, retention, and growth?

❓WHAT IS AN ADVOCACY TRENDSETTER?
trend-setter: one that sets a trend: someone or something that starts or helps to popularize a new fashion, style, movement, etc.

At Captivate, our mission is to not just keep pace with customer advocacy trends, but to lead them. Our most innovative customers forge new mindsets, build unique programs, and implement processes that drive customer loyalty and collaboration to a whole new level. They are, in fact, customer advocacy trendsetters. And it is our hope that by sharing their stories, we will continue to grow the visibility, buy-in and impact not only of the CMA practice, but of the customer-powered enterprise.

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