How Customer Marketers Can Get Promoted - Talk Advocacy to Me Podcast

Описание: If you're a customer marketer still clinging to vanity metrics and "smile-and-wave" reference programs, this is your wake-up call.

In this spicy episode of Talk Advocacy to Me, Peerbound founder & CEO Sunny Manivannan joins Deena Zenyk and Liz Richardson to drop some truth bombs about the future of customer advocacy and how customer marketing professionals can position themselves for promotions by taking ownership of results, raising performance standards, and embedding themselves within their organizations.

Sunny breaks down the mindset shifts—and hard skills—you’ll need to stay relevant, respected, and on track for that next title bump. And we even talk about the elephant in the room...salary expectations.

TL;DR: It's time to play offense, not defense.

👋🏻About our Guest:
Sunny Manivannan is the founder and CEO of Peerbound. Peerbound is the AI platform for customer proof. Customer marketers at leading SaaS companies like Gong, Motive, and Contentful use Peerbound to 10x their impact and arm every sales rep with the perfect customer proof, helping them win more deals faster.

Prior to founding Peerbound, Sunny was the senior vice president & general manager of the global SMB business at Braze. In a past life, Sunny was a management consultant at McKinsey & Company and an aeronautical engineer at General Electric.

🌶️Talk Advocacy to Me brings you relevant, challenging and, at times, uncomfortably honest content on customer marketing and advocacy. Welcome to the spiciest resource for CMA professionals.🌶️

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