Selling the value of advocacy with SAP's Global VP Customer References & Advocacy - TATM Podcast

Описание: Are you struggling to sell the value of customer advocacy in your organization? Learn how SAP's Global VP of Customer References & Advocacy does it in a large enterprise company. In this power packed episode of Talk Advocacy to Me, with hosts Liz Richardson and Bianca Del Vecchio are joined by Jaana Linsenmayer (SAP, Global VP Customer References & Advocacy) to tackle this struggle faced by so many CMAs.

💡As a CMA professional, you know the value of advocacy. But communicating that value to the rest of your organization is no easy task, especially at a large company. Jaana Linsenmayer, Global VP of Customer References and Advocacy at SAP, shares her expertise on how to effectively champion the value of customer advocacy within large enterprise organizations. Drawing on her extensive experience leading global marketing and advocacy programs, Jaana discusses the tangible business impact of advocacy initiatives and highlights the importance of starting with a strong internal campaign before expanding advocacy efforts externally.

👋🏻About our Guest:
Meet Jaana! A seasoned marketer and college instructor, Jaana has over 20 years of corporate experience. She’s taught marketing and business at a local college while also leading high-impact marketing teams at AT&T, Microsoft, and SAP. Currently, she’s spearheading a massive customer advocacy program at SAP, rallying tens of thousands of customers to share their stories. Off the clock, Jaana enjoys island life with her family just a ferry ride away from Seattle, WA.

🌶️Talk Advocacy to Me brings you relevant, challenging and, at times, uncomfortably honest content on customer marketing and advocacy. Welcome to the spiciest resource for CMA professionals.🌶️

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