Maximizing the Impact of Customer Stories and Customer Advocates - Talk Advocacy to Me Podcast

Описание: Ever wondered how to actually get the most out of your customer advocates—without burning out or letting great stories go to waste?

In this Talk Advocacy to Me episode, Liz Richardson and Deena Zenyk chat with Shannon Howard, Director of Customer and Content Marketing at Intellum, who shares her super practical (and refreshingly real) approach to amplifying every customer voice. Shannon breaks down how to recognize all the different types of advocates you have, turn a single story into a dozen useful assets, and build simple systems that keep those stories fresh and easy to find. Whether you’re a team of two or just tired of letting good content die on the vine, you’ll pick up tips on working smarter, not harder, and making sure your customers’ voices actually get heard, and drive impact inside and outside your company.

👋🏻About our Guest:
Shannon Howard is the Director of Customer & Content Marketing at Intellum, where she has the privilege of working with and creating for customer education practitioners. Over the last 12+ years, Shannon has served in a variety of roles across businesses—from marketing to product to education. She loves making complex things simple, connecting cool people, and believes in education that’s approachable, accessible, and applicable. She works hard to build and develop communities of practitioners who can learn and grow together.

Intellum makes a learning management and customer education platform designed for businesses to educate their employees, customers, and partners.

🌶️Talk Advocacy to Me brings you relevant, challenging and, at times, uncomfortably honest content on customer marketing and advocacy. Welcome to the spiciest resource for CMA professionals.🌶️

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💡EPISODE RESOURCES
The following are links to resources relating to this discussion.
https://www.intellum.com/resources/bl...
https://www.intellum.com/resources/bl...