7.3. Disruptive Innovation - Value Net (Christensen) (part 3 of 4)

Описание: In this video we continue to explore how organisations struggle to respond to strategic innovations and change in an industry - perhaps changes that were the result of the sort of Blue Ocean moves we saw in previous videos. Here we explore the theory introduced by Clayton Christensen and various colleagues that argues that even if you are making all the rational choices you can still fail - indeed it is through taking a series of rational choices, which good practice would encourage a management team to make, that you fail! Please note that while Christensen originally focused on technology change, he now sees the disruption process as being far wider and about business model change (see Christensen, 2006 for a powerful response to critics of his theory!).

This topic raises some important questions for firms, particularly if we take a 'shareholder view' (see later videos), on which new innovations and change should firm's respond too? Notice here I use the word 'should' rather than 'can'.

If you would like to understand more about this view of disruptive innovation then there are many articles to which Christensen has contributed and at least two books. However as an introduction I find the following article is a good starting place:

Christensen, C. M., Raynor, M. and McDonald, R. (2015) Disruptive Innovation?, Harvard Business Review, 93, 12, 44-53 (video summary is available here:    • Leading Strategy Paper Series: Christensen...  )