Interview: Charles Spence, author of Gastrophysics, on the science of taste appeal
Автор: The Consumer Behavior Lab
Загружено: 2025-03-20
Просмотров: 392
Описание: In this episode we speak to Charles Spence Oxford professor and author of Gastrophysics. Charles’s research is the recognized world leader in showing how taste is affected by our other senses. We discuss how brands can change their product’s weight, sound and colour to make themselves more appealing.
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