How BMW leveraged the fresh start effect to win over new drivers
Автор: The Consumer Behavior Lab
Загружено: 2025-11-05
Просмотров: 121
Описание: In this episode, we explore how BMW used behavioral science to grow consideration by targeting fresh starts like home buying, leveraging price relativity with luxury context, and exploiting proximity to boost brand perception. It's a clever use of timing, framing, and emotional influence.
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