Interview: Will Storr, author of The Science of Storytelling
Автор: The Consumer Behavior Lab
Загружено: 2025-11-12
Просмотров: 228
Описание: In this episode, we talk with Will Storr, author of The Science of Storytelling, about why humans are wired for narrative. From identity and status to simplicity and surprise, Will shares how marketers can craft stories that persuade, stick, and move people to action.
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