Scaling FinTech Through Disruption: An Executive Interview with Bill Zielke, BitPay

Описание: How do the world’s most resilient FinTech and financial services leaders stay ahead of market disruption? In this executive interview, Jeff Wood (principal, Alexander Group) sits down with Bill Zielke (CMO and CRO, BitPay) to discuss the mechanics of revenue growth and modern go-to-market (GTM) evolution.

This conversation is designed for revenue, marketing and sales operations leaders at financial services organizations who need to modernize their commercial structures to maintain high performance during periods of rapid industry volatility.

Table of Contents:
00:00: Introduction.
00:32: Bill Zielke’s background: GTM leader in financial services and FinTech.
1:41: Getting the coverage model right: What that looks like for different companies.
3:39: The key to soaring through market disruptions: Reassessing GTM strategy.
5:51 How revenue leaders can spot shifts and get ahead of the curve.
7:40 Challenges to consider when making changes to coverage models.
9:08 Revenue gains vs. accountability: timing the results.
12:12 Words of wisdom for CROs and CMOs on coverage and compensation.
13:25 Conclusion.

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About Alexander Group:
Alexander Group provides go-to-market consulting services to marketing, sales, service and talent leaders. With over 40 years of developing practical, executable solutions, we are singularly focused on helping commercial teams unlock their full potential and reach new revenue goals.

Learn more about our services and offerings at www.alexandergroup.com.