Winning in HR and Human Capital Services: Go‑to‑Market Moves for Modern Providers

Описание: Alexander Group’s Mike Burnett (partner) and Elena Ryan (director) break down the evolving landscape of HR and human capital services with a clear, practical look at the go‑to‑market strategies shaping today’s workforce‑optimization providers.

This conversation is designed for business services, HR tech and human capital leaders who need to adapt their commercial model, sharpen differentiation and capture share in a dynamic, highly competitive market.

Table of Contents:
00:00: Introduction.
00:26: The current state of the HR and human capital services landscape.
01:54: Top three trends in the space: products to ecosystems, competing in a crowded market, and managing workforce swings.
02:46: What’s driving companies to build multi‑service ecosystems and platforms.
04:29: Why “how you sell” is the key differentiator in an overcrowded market.
06:18: How vendors manage employment through volatile cycles, highs and lows.
08:27: Conclusion.

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About Alexander Group:
Alexander Group provides go-to-market consulting services to marketing, sales, service and talent leaders. With over 40 years of developing practical, executable solutions, we are singularly focused on helping commercial teams unlock their full potential and reach new revenue goals.

Learn more about our services and offerings at www.alexandergroup.com.