If We Started a Business in 2026, We Would Do THIS

Описание: Shallow and Jiunta reflect on a decade of building, breaking, rebuilding, and scaling a fitness education company to answer one question honestly: If we were starting a business in 2026, what would we actually do first?

PSL1 enrolment is now live! Sign Up at https://www.pre-script.com/psl1

FREE Coach's Field Guide: https://www.pre-script.com/coachs-fie...

Spoken Nutrition: 15% Off Your Order! www.spokennutrition.com/RXD

We’ve got a new sponsor!

Marek Health is a health optimization company that offers advanced blood testing, health coaching, and expert medical oversight. Our services can help you enhance your lifestyle, nutrition, and supplementation to medical treatment and care.

https://marekhealth.com/rxd Code RXD

Don’t miss the release of our newest educational community -
The Pre-Script ® Collective! Join the community today at www.pre-script.com.

For other strength training, health, and injury prevention resources, check out our website, YouTube channel, and Instagram.

For more episodes, subscribe and tune in to our podcast. Also, make sure to sign up to our mailing list at www.pre-script.com to get the first updates on new programming releases.

You can also follow Dr. Jordan Shallow and Dr. Jordan Jiunta on Instagram!

Dr. Jordan Shallow:   / the_muscle_doc  
Dr. Jordan Jiunta:   / redwiteandjordan  

0:00 Ten years in business
5:45 Pre-workout culture and early fitness trends
14:28 Why New Year’s fitness goals don’t matter
16:03 Starting a business in 2026
17:31 Product clarity and client filtering
19:26 Thinking long-term in business
20:29 Understanding your customer avatar
23:10 Time, money, and energy as resources
26:31 Why systems beat talent
31:09 Ownership, equity, and business mistakes
43:49 Competition and identity in fitness
47:45 Becoming a generalist before specializing
1:04:10 Product–market–media fit
55:43 Earning money vs making money