Four Things You Need to Develop the Proper Sales Culture and Process

Описание: Create Your Custom 90-Day Mortgage Success Plan.
Schedule Your FREE Call at https://www.90DayMapout.com/.

What separates high-performing mortgage branches from the ones constantly chasing results?
Sales culture. Process. And leadership that actually knows how to develop loan originators.

In this episode, I sit down with Kevin Gillespie, who runs the Leadership Academy for the Mortgage Marketing Animals, to break down four critical elements every mortgage leader must develop to build the right sales culture and sales process.

Kevin works directly with branch managers, broker owners, divisional managers, and mortgage leaders who are responsible for growing production, managing loan originators, and running a profitable business—not just putting out fires.

While we don’t give away the entire playbook here, this conversation delivers real insight into how the right leadership approach can significantly improve loan officer performance, accountability, and consistency across a team.

If you’re a mortgage leader who wants:
• Stronger sales culture
• Better-producing loan originators
• A clearer, repeatable process for growth
• Coaching that goes beyond surface-level motivation
• This episode is a must-listen.

And this is just a small sample of what Kevin and the Leadership Academy offer.
To learn more about Kevin Gillespie and his coaching programs, visit: https://www.ProfitDrivenPlan.com/

Listen in, take notes, and start leading with intention.

00:00 – Welcome & Podcast Intro
00:44 – Meet Kevin Gillespie & Leadership Academy Overview
03:29 – Topic: Building a Professional Sales Culture & Process
07:35 – #1 Get Real Commitment (Beyond Goal Setting)
10:43 – #2 Daily Sales Process & Structured Call Time
12:51 – Real Production Results from Call Groups
14:39 – #3 Leveraging the CRM the Right Way
18:48 – How CRM Amplifies Prospecting
21:01 – #4 “Get on Stage” – Hosting Consistent Events
23:09 – Leadership Academy Details & How to Connect