Does Branding Matter for All Businesses?
Автор: DesignClass
Загружено: 2022-02-05
Просмотров: 35
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Highlights
Do you really need branding? What difference does it make to how your brand is perceived and presented to your audience?
This session takes you through how to change the conversation about your product, from being price-based to an aspirational and desirable lifestyle statement of what the consumer values.
The use of brand strategy as a means to outline the essential questions of the HOW | WHAT | WHY of your brand.
Discussion Questions
Use the comment area below to workshop the following questions
1. What is it that you make or offer?
2. How do you make it? (Patents, Customer Service, Subscriptions)
3. Why should people use your product?
4. Why is your brand different or better than another?
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