Activity-Naming your brand
Автор: DesignClass
Загружено: 2022-02-05
Просмотров: 65
Описание:
Naming your company can be a daunting task, luckily you're not alone in the process. The activity below offers a jump start in the right direction.
Activity
FIRST...
Go through your brand pyramid, positioning statement, competitive set activities before naming.
This will create a framework for approaching the naming process, taking into account already uncovered information.
Next,
What are the attributes/ persona aspects of your brand?
Write down 5 specific attributes.
Write down and consider a few name options under the following headings:
Fictional Word
Phrase or Saying
Alliteration and Onomatopoeia
Location or Local
Proper Name
Remember to consider trademarking limitations, and whether you plan to expand your reach globally, and the implications of a greater trademarking pool.
Share in the comment section below,
What are a few of the options you're considering for your brand?
What is your thinking behind how your brand personality can connect to the name of your company?
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