How much does Brand Development Cost?

Описание: Highlights
Understanding the right questions to ask is vital to finding the right brand development solutions for your company, and the variety of price parameters that exist to choose from.

Creating the visual identity of your brand is a key element you should consider outsourcing if you don't already have those skills available within your company or team.

Variety of Solutions and Price Parameters
The following provides a range of solutions and price points to investigate according to your branding needs.

CrowdSource Design Websites (99designs.com)
These often carry a flat cost
$500 - 5000

Design School Students
Motivated but may need more guidance.
$0 +

Freelancers (Fiverr.com)
Usually, focus on one area of expertise, and generally require a creative brief.

Professional Agency
Keep in mind the smaller the city, the more affordable the agency.
Comprehensive and ground up with an expert team.
Brand Strategy $10 000 - 150 000
Naming $5 000 - 50 000
Identity $50 000 +
Website Design Development $30 000 +
The best solution you can invest in for your company is brand strategy.

RFP (Request for Proposal) Document
When thinking about working with higher budget agencies, it's helpful to compile an RFP (Request for Proposal) Document in order to be able to assess your responses from different companies on the same information.

Key information to include in your RFP may be:
What is the name of your company?
What do you stand for?
What are you trying to accomplish?
What is the personality of what you do?
What are your time frames?
What is your budget?

Share in the comments below what some of your own experiences have been with branding agencies.