Why Marketing Stops Working: What Changed (And How To Fix It)

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I got off a call last week with a $650K business owner who'd tried everything - Google Ads, SEO, multiple agencies, you name it. Things would work for a few months, then completely stop.

When we dug in, he'd forgotten something so basic about marketing that it's almost embarrassing.

And here's the thing: after 15 years helping companies generate over $300M in revenue, I see this pattern again and again. It's not the tactics. It's not the platform. It's not even the agency (usually).

There's one fundamental thing that kills marketing performance, and AI is making it worse by having business owners outsource the wrong part of their strategy.

In this episode, I walk through the exact framework we use for the first 30 days with every client - because once you get this right, everything else clicks.

If you've been stuck cycling through agencies or tactics without consistent results, this episode reveals why.

TIMESTAMPS:
00:00 Why Your Marketing Stops Working
04:07 The 11 O'Clock at Night Exercise: Our Most Powerful Client Framework
07:17 Real Client Examples: What Buyers Actually Say on Sales Calls
10:04 Why Buyer Language Matters for AI Algorithms in 2025
13:49 Where to Find Real Buyer Language Inside Your Organization
16:49 Apply the Problem That Precedes the Purchase to Your Marketing
19:19 Why This Framework Works: Using Their Language, Not Marketing Speak
21:21 Get Into the Conversation Happening in Their Head Before They Invite You

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Website: https://www.darrellevans.net/
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About Darrell Evans

Darrell Evans, founder of MindShift Digital and host of The MindShift Podcast. I help growth-minded CEOs, founders, and entrepreneurs simplify their marketing, generate better leads, and scale revenue using AI-powered strategies and proven growth frameworks.

With over 30 years of experience and $300M+ in client revenue generated, I bring practical insights, not hype. I’ve built and scaled six businesses and worked with companies across industries to turn scattered marketing into systems that perform.

Subscribe to The Growth Letter: https://www.darrellevans.net/subscribe