How to Lower Your Cost Per Acquisition and Scale Your Business

Описание: Subscribe to The Growth Letter: https://www.darrellevans.net/subscribe

Access the strategic framework we use with $1M+ businesses to build predictable revenue growth: https://go.mindshiftdigital.co/growth...

In this episode, I walk through a situation I’m seeing more often, companies doing everything “right” with their marketing yet watching their cost to acquire customers climb anyway.

I break down a conversation with a $5M service business spending over $70K a month on Google Ads and show why their top-performing channel suddenly became the bottleneck.

More importantly, I unpack the subtle shifts in buyer behavior and the overlooked gold sitting inside their own CRM.

If your ad spend keeps rising but growth feels stuck, this episode will help you see what’s really happening and where the next level actually comes from.

TIMESTAMPS:
0:00 - Why Are Your Acquisition Costs So High?
1:53 - Diagnosing Growth Roadblocks: Introducing the SOS Method
3:40 - Understanding Emergency vs. Discretionary Purchases
5:26 - The Changing Landscape: Google, AI, and SEO Challenges
7:07 - Stop Being One-Sided: The Danger of Solely Relying on Google Ads
10:25 - Sitting on Gold: Unlocking Value in Your CRM
12:29 - The Bottom of Funnel Trap & Winning with ‘Later’ Buyers
14:38 - Recap & Next Steps: Free Framework Download

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🔗 Connect with me

Website: https://www.darrellevans.net/
LinkedIn:   / mrdarrellevans  
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About Darrell Evans

Darrell Evans, founder of MindShift Digital and host of The MindShift Podcast. I help growth-minded CEOs, founders, and entrepreneurs simplify their marketing, generate better leads, and scale revenue using AI-powered strategies and proven growth frameworks.

With over 30 years of experience and $300M+ in client revenue generated, I bring practical insights, not hype. I’ve built and scaled six businesses and worked with companies across industries to turn scattered marketing into systems that perform.

Subscribe to The Growth Letter: https://www.darrellevans.net/subscribe