Why you SHOULD care how your food looks!

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Does the way your food look determine whether a diner even tastes it? The answer might surprise you! In an image-obsessed world, potential customers aren't just browsing menus – they're scrolling through endless photos, bombarded by picture-perfect dishes. Your plate design is often the first, and perhaps the deciding, factor in whether someone chooses your restaurant.

But the influence of visuals doesn't stop at the screen. Discover how plate design shapes a diner's entire journey – from that initial enticing image to the moment the plate arrives. We'll delve into the subtle psychology behind visually appealing food, its ability to set expectations, prime the senses, and influence overall satisfaction. Learn how to tap into this power, making your restaurant unforgettable both online and on the table. Get ready to transform your dishes into culinary masterpieces that draw diners in and elevate their entire experience!

Chapters:
0:00 - intro
0:54 - We eat with our eyes
2:48 - Taste v Visuals
4:15 - A silent manifest
5:54 - Plating and Social Media


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