Why 90s Tactics Are Beating AI in Healthcare PR

Описание: Healthcare PR is louder, faster, and more automated than ever. But the people who actually earn trust in this industry are still doing some very old-school things.

In this conversation, Beth Friedman, Senior Partner and Health IT Practice Lead at FINN Partners, and Molly Heath, Account Executive at FINN Partners, unpack what really drives credibility in healthcare communications today. They discuss relationship-building that lasts decades, why conferences still matter, how AI is changing the trust equation, and what younger marketers should know before entering healthcare PR.

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Learn more about FINN Partners at https://www.finnpartners.com/
Find more healthcare marketing, PR, and patient experience stories at https://swaay.health
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⏰ Jump to the Moments That Matter
3:56 — Why Relationships Drive Healthcare PR Success
6:20 — Stop Pitching And Start Caring About People
9:58 — How AI Is Changing Trust And Credibility Signals
13:26 — What Old PR Tactics Are Coming Back
16:30 — Navigating A Fragmented Media Landscape
18:49 — What CEOs Misunderstand About PR ROI

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