The New Era of Search: What Healthcare Marketers Need to Know
Автор: SwaayHealth
Загружено: 2026-02-14
Просмотров: 31
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Search in healthcare marketing is changing fast and AI is reshaping how brands gain visibility, earn trust, and drive meaningful traffic. The challenge isn’t just keeping up with new tools, but knowing what still works.
In this conversation, we sit down with Lacey Reichwald, Director of Marketing at Aha Media Group, to unpack what’s actually driving visibility, traffic, and credibility in today’s search landscape. The discussion covers AI-powered search results, the renewed role of PR, brand consistency, and how marketers can focus without burning out.
How are you adapting your search strategy in the age of AI? Share your thoughts in the comments.
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Find more stories at https://swaay.health
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