Founder-led branding works in healthcare. Until it doesn’t.

Описание: If you have ever felt a once-powerful founder story start to raise questions instead of confidence, this conversation will feel familiar.

In this video, Sue McCluskey, Partner, and Carey George, Founder and Creative Director, at Goods and Services Branding (G&S Branding) unpack when founder-centric branding builds momentum, when it introduces risk, and why a strong brand story without strategy eventually runs out of runway.

They also explore how AI is changing the credibility equation and why visible, human leadership matters more as healthcare brands scale.

What has your experience been with founder-centric brands? And do you agree that AI is increasing the value of credibility built in-person? Share your perspective in the comments.

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Learn more about G&S Branding at https://gsbranding.com/
Find more healthcare marketing, PR, and patient experience stories at https://swaay.health
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⏰ Jump to the Moments That Matter
0:00 – Founder Branding in the Age of Influence
3:12 – When Founder Stories Start to Create Risk
6:19 – Why A Brand Story Is Not A Strategy
9:42 – Scaling Means Diversifying the Face of the Brand
17:35 – How AI Is Raising the Bar for Credibility
20:22 – Should Startups Lean Into the Founder Brand?

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