How to Prepare for Your First Email Send — Thread the Needle with Braze
Автор: Stitch
Загружено: 2024-06-11
Просмотров: 456
Описание:
Properly configuring your email functionality in Braze is essential for the long-term success of your email marketing campaigns. A thorough setup ensures your emails reach your audience’s inboxes instead of being marked as spam, enhances deliverability, builds a strong sender reputation, and most importantly, sets you up for higher open and engagement rates.
Neglecting these crucial steps can lead to significant issues, damaging your brand’s credibility and the effectiveness of your email outreach.
In this episode of "Thread the Needle," Isabel Miller, Business Strategist at Stitch, guides you through the critical steps to take before launching your first campaign.
Chapters:
00:08 Introduction to Email Setup in Braze
00:36 Email Preferences Best Practices
02:26 DNS Records and SSL Setup
07:22 IP Warming Best Practices
09:28 Setting Up IP Warming Campaigns
15:20 Monitoring Results and Key Takeaways
18:52 Conclusion
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