How to Create a Purchase Driven Email — Thread the Needle with Braze
Автор: Stitch
Загружено: 2024-07-29
Просмотров: 419
Описание:
-Out: generic, batch & blast emails.
In: Precision-targeted, highly dynamic emails that resonate with each audience segment and drive engagement and conversions.
With Braze features like event properties, dynamic UTMs, and Catalogs, marketers can leverage a customer’s purchase history to craft the hyper-personalized messaging that helps them stay competitive.
In this episode of Thread the Needle, Kaleigh Porter, Solution Architect at Stitch, walks through the process of building a purchase-driven email, including:
Understanding Message Extras
Using Dynamic UTMs for Enhanced Reporting
Creating a Priority Content Catalog
Incorporating Dynamic Elements into Messaging
Testing and Previewing Dynamic Content
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