How to Build a Personalized Email with Liquid- Thread the Needle with Braze
Автор: Stitch
Загружено: 2023-09-27
Просмотров: 1628
Описание:
Using cookie-cutter generalized messaging no longer works — customers today expect tailored and relevant content that addresses their specific needs and interests. For a modern marketer, personalized messaging is the key to building long-lasting and strong customer relationships.
In this video, Taylor Smith, Solutions Architect at Stitch, walks through how to create an email using Liquid, Braze’s open-source template language developed by Shopify and written in Ruby - used to template data from a user’s profile into messages, with personalized first names, custom attributes and arrays.
Chapters:
00:00-01:25: Introduction and Overview of Liquid
01:26-02:23: Navigating to Email Templates
02:24-06:38: First Name and Default Value Personalization (with filters)
06:39-09:58: Using Conditional Logic to include Custom Attributes
09:59-12:20: How to use an Array in an Email
12:21-12:48: Liquid Best Practices
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