When Tech Gets Boring Make It a Story

Описание: In this episode of FR8 Marketing Gurus, host Jennie Malafarina sits down with Mike Marut, Marketing Manager at Revenova, to explore how his background as a TV reporter is revolutionizing marketing in the logistics industry.

What You'll Learn:

How storytelling techniques from journalism translate to freight tech marketing
Why focusing on people over product specs builds stronger customer relationships
Creative content strategies that stand out in a crowded TMS market
The power of authentic, long-term relationship building vs. transactional sales approaches
How Revenova leverages their Salesforce-built TMS platform for competitive advantage

Key Takeaways:
✅ Don't be afraid to try new marketing approaches and fail fast
✅ Build trust through transparency - show everything except your code
✅ Focus on connecting rather than selling in every interaction
✅ Leverage your team's industry experience as authentic storytelling content
✅ Create consistent, creative content that showcases company personality

About the Guests:
Mike Marut spent over 6 years as a multimedia journalist covering everything from manufacturing to local community stories before transitioning to freight tech marketing at Revenova, the largest TMS provider built on Salesforce.
Jennie Malafarina hosts Freight Tech Marketing Gurus and is a seasoned marketing professional in the logistics space.