Mastering the 3 Vs with Intent Data Volume Velocity Value

Описание: What happens when two top minds in logistics marketing stop pretending to compete and start collaborating?

In this episode of FR8 Marketing Gurus, Jennie Malafarina sits down with Kara Smith Brown, CEO of LeadCoverage, to talk shop on what’s actually working in B2B freight marketing—and what’s holding teams back.

🚛 Topics covered:

Why Kara says contacts and content have lost value—and what matters more now

The explosion of marketing tech (and how to avoid “tech inflation”)

Why 75% of the tools companies are buying already exist in HubSpot

How AI and data strategy are transforming freight marketing

The truth about gated content, signal half-lives, and intent vs. impact

Why most companies don’t have a marketing problem—they have a measurement problem

How LeadCoverage built the first go-to-market benchmark for the logistics industry

What volume, velocity, and value really mean in a freight funnel

🎯 Whether you’re running marketing for a freight tech startup or scaling an enterprise brokerage, this is a must-watch on how to measure what matters and build pipeline that performs.

📘 Grab Kara’s book The Revenue Engine
💬 Connect with Kara:   / karasmithbrown  

💬 Connect with Jennie:   / jenniemalafarina  

#FreightMarketing #LogisticsMarketing #TruckingTech #FreightTech #B2BMarketing #RevenueMarketing #HubSpot #MarketingStrategy #LeadGeneration #MarketingLeadership