Intentional AI Adoption | Renegade Marketers Unite

Описание: AI is now a standing agenda item. It shows up in QBRs, board packets, and 2026 budget plans with a big expectation stamp on it. CMOs are being asked to operationalize it fast, prove value in workflows, and keep risk, governance, and tool sprawl under control.

To get specific about what to prioritize next, Drew brings together Guy Yalif (Webflow), Andy Dé (Lightbeam Health Solutions), and Kevin Briody (DisruptedCMO). Together, they focus on how CMOs can move from scattered experiments to intentional AI adoption across people, process, and technology, and what it takes to make AI a trusted part of how marketing runs.

In this episode:
• Guy shares an AI fluency maturity model and explains why the shift to operational excellence is a change management challenge.
• Andy breaks down agentic AI and workflow automation with examples from CI, outbound, RFPs, content, and AEO, using “why, what, how, so what.”
• Kevin focuses on the people and platform side, from job anxiety and culture to vendor shakeouts and MarTech-level discipline.

Plus:
Centering AI plans on people and fluency so it feels additive, not threatening.
Using councils, fast-track approvals, and guardrails to scale safely.
Balancing efficiency with human experience and customer acceptance.
Treating AI tools like core MarTech, with scrutiny around contracts, integrations, and vendor longevity.

If you want your 2026 AI plan to feel like a strategic advantage instead of a collection of pilots, this conversation will help you decide what to run, what to scale, and what to skip.

Chapters
0:00 – Intro
3:10 – Guy Yalif: 2026 roadmap for AI adoption
5:28 – AI councils, 101s, and rubrics
8:28 – Fast-track approvals, then enforce
13:43 – Andy Dé: The shift to process-first agent AI
17:12 – Agents for intel and outreach
19:59 – Making AI personal at scale
24:48 – Kevin Briody: Balance efficiency with buyer experience
32:16 – Choose platforms with staying power
34:46 – Agentic AI automates the marketing grind
36:19 – CMO Huddles: Market read & peer power
39:01 – Start with why, end with so what
42:23 – AI is the new UI
43:56 – Scale metadata and content with AI
46:41 – AI readiness tips for 2026

Connect with us on LinkedIn:   / renegade-llc  

Connect with Drew on LinkedIn:   / drewneisser  
Connect with Guy on LinkedIn:   / gyalif  
Connect with Andy on LinkedIn:   / andyde  
Connect with Kevin on LinkedIn:   / kevinbriody  

To find the transcripts of all episodes, suggest future guests, or learn more about quite possibly the best B2B marketing agency in New York City, visit https://renegademarketing.com/

Learn more about the CMO Startegy Labs ➡️ https://cmohuddles.com/strategy-labs

Check out Firebrick ➡️ https://firebrickconsulting.com/

To learn more about CMO Huddles, visit: https://cmohuddles.com/

#marketingpodcast #b2bmarketers #cmo #b2bleadership#b2bmarketingagency #marketingleadership #strategicmarketing #datadrivenmarketing #leadershippodcast