The Framemaking Sale: Building Buyer Decision Confidence | Renegade Marketers Unite

Описание: Most marketers worry about whether buyers trust their brand. Brent Adamson, author of The Framemaking Sale, argues that the actual issue sits somewhere else: Buyers do not trust themselves.

In this episode, Drew sits down with Brent to challenge three big assumptions: That more supplier trust is the answer, that buyers have a neat journey to map, and that customer centricity is always the right north star.

In this episode:
• Why decision confidence matters more than supplier trust
• How shifting from “trust us” to “trust yourselves” reshapes GTM
• How to rethink buyer journeys through the “never again” and spaghetti-bowl lens.
• Framemaking in practice, from nudges and checklists to maturity models.
• The three Es, Establish, Engage, Execute, as a shared marketing and sales playbook.

Plus:
Escaping the smartness arms race by editing content to reduce anxiety and build buyer self-confidence.
Turning social proof into a confidence engine, using “other customers like you…” stories.
Making content supplier-agnostic, helping buyers ask better questions and weigh tradeoffs.

If you want your buyers to trust themselves enough to decide, start here.

Chapters
0:00 – Intro
2:21 – Three sales misconceptions marketers have
4:41 – Build buyer decision confidence
12:24 – Frame the buy and surface obstacles
25:05 – Replace buyer journeys with pain maps
26:24 – Three E's: Establish, engage, execute
31:45 – Help buyers make the best decision fast
36:40 – Differentiate in the sales experience
39:51 – Partner to boost top-of-funnel
42:25 – Guide overwhelmed buyers with context
51:02 – Do's and don'ts for better sales pursuits

Connect with us on LinkedIn:   / renegade-llc  

Connect with Drew on LinkedIn:   / drewneisser  
Connect with Brent on LinkedIn:   / brentadamson  

To find the transcripts of all episodes, suggest future guests, or learn more about quite possibly the best B2B marketing agency in New York City, visit https://renegademarketing.com/

To learn more about CMO Huddles, visit: https://cmohuddles.com/

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