When Org Design Shapes Strategy | Renegade Marketers Unite

Описание: Marketing org design isn’t an HR exercise. It determines whether your team spends the year reacting… or actually executing.

In this episode of Renegade Marketers Unite, Drew sits down with Charles Groome (Insightful) and Heather Adkins (Trimble) to unpack what a 2026-ready marketing organization really looks like.

Spoiler: It’s not built around functional silos.

Instead, they explore campaign-led team structures, mindset-driven hiring, and operating systems designed for speed, adaptability, and accountability

You'll hear:
• How Insightful uses an effort + outcomes framework to evaluate performance
• Why Trimble reorganized around nine global initiatives instead of functional silos
• The rise of integrated campaign units to tighten alignment
• How to hire T-shaped marketers who blend storytelling and data
• Ways to give teams more autonomy without sacrificing accountability
• How better org design can reduce burnout and increase clarity

If your team structure hasn’t changed in years, your team may struggle to adapt when the market shifts.

This conversation will challenge how you think about structure, talent, and what it takes to build a marketing team that can pivot with confidence.

Chapters
0:00 – Intro
1:34 – Charles Groome: The performance and effort framework
4:31 – Track effort, then trust judgment
12:50 – Build a distributed team operating system
16:19 – Heather Adkins: Run the business while transforming it
19:57 – Org design sequence: Roles, boxes, people
22:09 – AI plus specialists beats silos
24:39 – No more storytelling vs data excuses
27:58 – CMO Huddles: Trusted peers & practical help
30:46 – Hire thinkers who bridge silos
32:48 – The best marketing teams are built on mindset
39:01 – Marketing that rolls up to revenue
43:09 – Scaling with autonomy and accountability
48:13 – Tips for future-proofing teams

Connect with us on LinkedIn:   / renegade-llc  

Connect with Drew on LinkedIn:   / drewneisser  
Connect with Charles on LinkedIn:   / charlesgroome  
Connect with Heather on LinkedIn:   / heather-adkins  

To find the transcripts of all episodes, suggest future guests, or learn more about quite possibly the best B2B marketing agency in New York City, visit https://renegademarketing.com/

To learn more about CMO Huddles, visit: https://cmohuddles.com/

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