The double negotiation: the art of the internal and external deal | Mastering Sales and Negotiations
Автор: Huthwaite International
Загружено: 2026-01-21
Просмотров: 26
Описание:
In the latest episode of Mastering Sales and Negotiations, we’re joined by Emma Pacey, Trading Director at one of the UK’s largest supermarket chains, to explore a reality many professional’s underestimate: Negotiation doesn’t just happen across the table – it happens inside your organisation too.
Emma shares what it really takes to succeed at the trading desk, where every commercial decision requires balancing tough supplier negotiations with internal alignment across category, marketing, finance and operations.
In this episode, we explore:
🤝 Why winning internally is just as important as winning externally
🧠 How high-performing trading teams navigate competing priorities
🗣️ What great suppliers do differently — and why “buyer speak” matters
📊 How preparation builds credibility and long-term partner status
Whether you’re managing key accounts, negotiating with major retailers, or leading complex internal stakeholder conversations, this episode offers rare, behind-the-scenes insight into the negotiations that decide what lands on Britain’s shelves – and at what price.
Listen to the entire podcast collection: https://www.huthwaiteinternational.co...
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