How to Turn Inbound Leads into Enterprise Deals | Michael Conrad (Enterprise AE at n8n)

Описание: In this episode, I sit down with Michael Conrad, Senior Account Executive at n8n, to break down how enterprise AEs multi-thread deals, pull executive buyers in early, and keep momentum without annoying their champion.

Michael walks through the exact assets he built in his first 30 days to drive pipeline: a “land bigger” talk track to increase ASP, LinkedIn org-charting lists to multi-thread with intent, and a follow-up email framework that keeps customers accountable. We also dig into n8n’s inbound-led motion, what they call warm-bound, and how to handle common objections when you are selling a newer platform.

TOPICS WE COVER

The 3 assets Michael built in his first 30 days that drove pipeline and closes
The “land bigger” talk track and how to steer deals away from small pilots and increase ASP
LinkedIn org-charting and how to identify the right personas and multi-thread with intent
The exact move after Call 1 to create 2 to 3 new threads without burning your champion
Why the executive buyer should be your first persona, even in inbound-led motions
Warm-bound and why it works for accounts that already have context
The hardest objections, including technical clarity and budget, and how Michael handles them
Rapid-fire tips for enterprise sellers: be bold in discovery and uncover your champion’s personal win

ABOUT THE GUEST

Michael Conrad is a Senior Account Executive at n8n. He sells into mid-market and enterprise accounts and focuses on executive-level deal process, multi-threading strategy, and follow-up systems that drive larger outcomes.

LINKS

Website: https://www.techsaleswithcarter.com/
Newsletter: https://www.techsaleswithcarter.com/n...
LinkedIn:   / carter-armendarez  
Learn more about n8n: https://n8n.io/