ChatGPT Ads, Real Customer Stories, and the Return of the Most Interesting Man

Описание: OpenAI is officially moving toward ads inside AI search results, and it’s about to change everything for marketers.
In today’s episode of Gather, we break down what ChatGPT ads mean for brands, why targeted AI search advertising creates massive opportunity (and risk), and how marketers should be preparing right now for 2026.
We also dig into:

Why Forbes says storytelling will be the most profitable CMO skill in 2026

How JPMorgan’s new ad strategy uses real customers instead of actors

What brands can learn from episodic, narrative-driven content

Dos Equis bringing back “The Most Interesting Man in the World” — smart nostalgia play or last-ditch effort?

Why human-led storytelling matters more than ever in an AI-saturated world

If you’re a CMO, marketer, founder, or creative leader, this episode explores where attention is going, how advertising is evolving inside AI platforms, and why owning your brand story is no longer optional.

Thanks for joining Gather — where we explore the most important stories in marketing, business, and brand storytelling.

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I’m an award-winning marketing leader, director, and entrepreneur. My team and I at Content Supply have produced thousands successful marketing projects for brands such as Carnival Corporation, Zendesk, Match Group, Teachable, U.S. Marines and more.

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⌚️Timestamps:
0:00 - Introduction