Inside the Engineer’s Mind: How AI and Generational Shifts Are Redefining How Engineers Buy.
Автор: Goldstein Group Communications
Загружено: 2026-02-12
Просмотров: 33
Описание:
Engineers are changing how they research and buy—and so should your marketing. Based on EETech’s 2026 global Engineering Insights Report of 1000 respondents, this on-demand exclusive webinar dives into what drives today’s engineering decisions.
In just 45 minutes, you’ll learn:
How AI is transforming the engineer’s search process
What content engineers across generations trust most
Where they’re actually going to evaluate vendors and products
How purchase decisions differ by generation and by different regions in the world
Presented by Goldstein Group Communications and Steve Cholas, Executive Director of Enterprise Solutions at EETech, this event equips you with new data and practical strategies to generate sales-ready leads—not just impressions.
Watch our free webinar to align your marketing with today’s engineering buyer’s journey.
To learn more visit: https://www.ggcomm.com
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