Forbes Says Storytelling Is a CMO’s Most Profitable Skill — Here’s Why That Matters

Описание: Storytelling isn’t a trend — it’s the most profitable skill a CMO can master.

According to Forbes, 2026 is shaping up to be the year storytelling becomes the single most valuable capability in marketing leadership. But the truth? It’s always been that way.

In this video, we break down:
Why storytelling drives more profit than products or features ever will
Why the CMO must act as the storytelling director, owning the brand’s narrative
How the most effective brands shift from selling products to solving customer pain
Real-world examples of narrative-based content (including episodic social storytelling)
Why human stories will cut through the noise of AI-generated content
How brands are now hiring heads of storytelling — and paying six figures to do it
From coffee shops building cult followings through episodic content, to B2B brands using humor, leadership visibility, and narrative tension to win trust — storytelling is no longer optional.

If you’re a CMO, founder, or marketing leader, this video will challenge how you think about content, leadership, and growth.

The brands that win won’t shout louder.

They’ll tell better stories.


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I’m an award-winning marketing leader, director, and entrepreneur. My team and I at Content Supply have produced thousands successful marketing projects for brands such as Carnival Corporation, Zendesk, Match Group, Teachable, U.S. Marines and more.

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⌚️Timestamps:
0:00 - Introduction