AI Didn’t Replace Shopping. It Rewired It.

Описание: AI didn’t replace shopping.
It changed where shopping begins.

In this video, we break down original research from Future Commerce, based on two consumer studies that surveyed 2,000 people. We looked at how people expected to use AI while shopping versus how they actually used it when making real decisions.

What we found surprised us — AI didn’t meaningfully change checkout behavior.
It reshaped the top of the funnel.

People are turning to AI before brands ever enter the picture, but brand websites remain a key place for validation and trust. At the same time, physical retail is feeling the burn as discovery and comparison shopping move elsewhere.

We also unpack how this behavior differs by generation, why deal fatigue is accelerating adoption, and what this means for brands and retailers navigating AI-mediated discovery.

*Get the full research report:*
https://futurecommerce.com/aishopping...

If you’re thinking about the future of commerce, retail, and consumer behavior, this research offers a clear view of what’s already changing and why it matters.


*Associated Links*
Future Commerce Plus — bonus segments, merch, and our print journals
https://www.futurecommerce.com/plus

*Subscribe to Our Newsletter*
https://www.futurecommerce.com/subscribe

*Shop our Print & Merch Store, including the new LORE journal*
https://store.futurecommerce.com

*Social*
Twitter:   / futurecommerce  
Instagram:   / futurecommerce  
Facebook:   / futurecommercepodcast  
LinkedIn:   / futurecommercemedia  

*About Nick Susi*
Writer and creative strategist exploring culture, media, and memory through live performance and essays.

*Chapters*
0:00 AI Is Changing Where Shopping Begins
1:18 How We Studied AI Shopping Behavior
2:12 The Intent vs Action Gap
3:32 Gen Z's Role in the Study
5:42 Where Brands Still Matter
6:12 Deal Fatigue
7:49 Physical Retail Pressure
7:58 What This Means for Brands and Retailers

#consumerbehavior
#retail
#ecommerce
#retailinnovation
#generativeai
#marketresearch