Luxury Brand Identity Tips - How to Design Luxurious Brands - Class Intro

Описание: VIEW THE FULL COLLECTION OF CLASSES AND RESOURCES: https://www.graphicdesignlearn.com

What makes brand identity look ‘luxurious’? How do you quantify it, can you quantify it??

For example look at the overall style of the Channel Logo, vs Versace. Or Fortnum & Mason. Very different in almost every conceivable way, yet both successful Luxury Brands! Why?

Well we’re going to look at some key elements that contribute to our perception of Luxury.

I wanted to create this class because I’ve spent a lot of time creating identity for brands luxury sectors… Some designers would love to break into this sector, but feel daunted at the prospect. Well this class will guide you through some of the key areas that transport a logo or identity system from feeling ‘mainstream’, to feeling ‘exclusive’ – from basic to high end.

The goals are very different; these brands are all about creating expectation – the expectation of an experience, a product, a service that’s going to impress and excite. Rather than shouting, they often need to emit an elegant, calm confidence – to draw attention.

WATCH THE FULL CLASS ON SKILLSHARE HERE:
https://skl.sh/3xWLhuo

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Learn Graphic Design! How did I grow my own freelance graphic design business? How did I overcome many of the challenges shared by designers when we start out; such as how to find clients? (and how to find the right clients) How to streamline your workflow to ensure you deliver consistent results and still make profit?

This channel is here to help you find the answers, along with plenty of behind the scenes footage to ensure you see what working as a freelance graphic designer really looks like.

JM Graphic Design
Brand Identity | Logo Design | Web Design | From a London Studio

So you want to be a graphic designer? Dive in here and find out what happens behind the scenes. There are plenty of free tips and resources, but if you'd like more check out my training classes exclusive to Skillshare; https://skl.sh/2phOIOg

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See my portfolio at https://www.jmgraphicdesign.com