Luxury Branding Trends 2026: Why Detailed Logos Are Making a Comeback

Описание: Luxury brand identity is about to shift in a major way.
In this video, I explore the biggest luxury logo design trends and predictions for 2026—with a particular focus on the luxury sector, where we’re seeing early signs of a return to heritage typography, detailed artwork and richer visual storytelling.

Over the past decade, many luxury brands followed the same pattern: simplifying their logos into ultra-minimal, flat sans serif marks. But as the market becomes more competitive—and audiences crave authenticity, craft and depth—we’re now seeing major brands move back toward classical fonts, ornamental detail and historical visual cues.
In this video, you’ll learn:

• Why luxury brands like Burberry and Berluti have already updated their identities
• Why heritage serif typography is becoming relevant again
• The historical design cycles that shaped the 90s, 2000s and 2010s
• How technology influenced the rise of minimal logos
• Whether detailed, heritage-inspired logos will make a full comeback in 2026
• How luxury brands can reintroduce detail correctly using responsive identity systems
• Why I’m encouraging my own clients to embrace their heritage and visual richness, when appropriate.

If you’re a designer, brand strategist, or a founder of a high-end, luxury or heritage brand, this video will give you a strategic look at where luxury design is heading next—and how to stay ahead of the trend curve.

Want to learn how to create detailed luxury logos properly?
Watch my related video: “Detailed Logo Design: The Right Way”
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