The more data we unpack, the more storytellers we need | Megan Nethercote | TEDxLytteltonWomen

Описание: You don’t need a science degree to be able to decode data - our brains are hard wired to find story and narrative (even in the most complicated data sets).
The magic formula: complicated – simple – interesting.
If you have the ability to translate content from something that is complicated (messy, dense with facts and no narrative) to something simple (that everyone can understand) and then make that interesting enough to hold people’s attention – then you have the ability to change the world.
Just because you are not analytical, technically or scientifically minded – doesn’t mean you don’t have a crucial role in unpacking large data sets, especially in the corporate setting. Megan is the Strategy Director at FINE GROUP GLOBAL – an organisation offering strategic communication consulting services to healthcare and other technical and regulated industries.
As the F/NE conceptual storyteller, Meg has a strong grasp of the ‘power of the human story’ in accessing people’s hearts and minds to effect behaviour change and create alignment around common purpose and values.
Meg’s effusive energy and disruptive thinking style enables her to galvanise people to successfully deliver large-scale communication programs – she makes large companies feel like connected communities through the power of hope and imagination. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx