Reinventing the Box: How BBC, ITV, Channel 4 & Sky Are Competing in a Streaming-First World
Автор: MAD//Fest London
Загружено: 2026-03-03
Просмотров: 1
Описание:
Recorded live at MAD//North, 25-26 February 2026
As audiences diversify from linear TV to on-demand and social platforms, the UK’s biggest broadcasters, BBC, ITV, Channel 4 and Sky are reinventing what television means. This session explores how they’re transforming through digital-first products, smarter ad models and bold content strategies.
From iPlayer, to ITV's digital transformation driving viewing and revenue through ITVX and their self-serve addressable ad platform Planet V, to Channel 4’s transformation into a digital first public service streamer, to Sky’s scale, premium content engine and advanced CTV/AdSmart capabilities, we’ll unpack how each player is fighting for attention, reaching younger audiences and staying relevant against global streaming giants.
A fast, future-focused look at the new competitive landscape and how British broadcasters are reshaping the box for a streaming-first generation.
Speakers:
Gill Huber, Managing Director, Ingenuity+
Jason Spencer, Business Development Director, ITV
Mark Watts, Sales Leader : Nations & Regions, Channel 4
Sharon Furey, Head of Investment, Sky Media
Chris Mawdsley, Head of Media Strategy, BBC
Повторяем попытку...
Доступные форматы для скачивания:
Скачать видео
-
Информация по загрузке:
