The Cookbook Podcast Barrie Cohen From PR Novice to Expert

Описание: This week on The Cookbook, I’m sitting down with Barrie Cohen, founder of BC Public Relations, a boutique PR firm built on creativity, customization, and collaboration.

Barrie didn’t wait for perfect credentials. She walked away from an agency role, launched her own business with zero experience, cold‑emailed for her first clients, and built something that puts relationship and strategy ahead of volume. Her long‑standing media relationships and storytelling mindset have landed clients features in Cosmopolitan, Huffington Post, Muscle & Fitness Magazine, and more.

In this episode, Barrie takes us behind the scenes: how a terrible boss experience became the fuel for change, how relocating across the country pushed her to rebuild in a completely new market, and how she shifted from East Coast hustle to a relational, play‑the‑long‑game mindset in Colorado. She shows how staying true to your values becomes your edge.

One of my favorite moments:
“If someone can do this job, I could do it well, and be kind while I was doing it.”

If you’re running a business and you’re tired of cookie‑cutter PR, this episode is your blueprint for doing it differently, with heart, strategy, and real connection.

Watch the full episode:
Pod.co: https://lnkd.in/d4-k-V9q
YouTube: https://lnkd.in/gaTD-BXh
Vimeo: https://lnkd.in/gvx-c84k

Connect with Barrie:
Website: www.bcpublicrelations.com
Instagram: https://lnkd.in/geNThCTP
LinkedIn: https://lnkd.in/gcTpxbej Facebook: https://lnkd.in/gugtBBua

#BoutiquePR #StoryDrivenBranding #MediaStrategy #SmallBusinessBigImpact #TheCookbookPodcast #GasStoveCreative #IfYoureNotOnlineYoureNotAnOption®

♨️♨️♨️♨️♨️

I’m Iris, CEO of GasStoveCreative. I help business owners turn up the heat on their marketing with strategy that cuts through the noise and connects with the people who need them.

Is your website doing the heavy lifting? Let’s run a complimentary site audit and find out.

https://lnkd.in/g-RZrutv