The Cookbook Podcast Beatrice Gutknecht How To Make Selling Effective & Enjoyable

Описание: This week on The Cookbook, I’m beyond excited to welcome the bold, brilliant, and refreshingly real Beatrice Gutknecht, brand strategist, operations pro, and the ultimate business repositioning powerhouse.

Beatrice’s mission? To help so-called “boring” businesses break out of the box and stand the heck out, without drowning in 69-page strategy decks or generic templates.

In this episode, Beatrice pulls back the curtain on how brands can lean into their quirks, challenge tired industry “shoulds,” and find hidden gems in their process that customers love. Think: clarity meets courage meets practical next steps.

If you’ve ever felt like your business deserves more attention but you're not sure how to earn it without shouting or rebranding everything, this conversation is for you.

You’ll hear why Beatrice believes standing out isn’t about being louder, it’s about being truer. And why the best strategy often comes from doing the opposite of what everyone else is doing.

Tune in and get ready to rethink how you show up. This one’s got fire.
Catch the episode here:

Pod.co: https://lnkd.in/d4-k-V9q
YouTube Link: https://lnkd.in/dUesR_JP
Vimeo Link: https://lnkd.in/dnrTBGcd


Beatrice Gutknecht’s Links:
https://lnkd.in/dhx6RXrt
https://lnkd.in/dT24nVr4
https://lnkd.in/dec_F-RQ
https://lnkd.in/dCFYRbbU

#ContentStrategy #BrandPositioning #BusinessGrowth #MarketingDoneRight #GasStoveCreative #IfYoureNotOnlineYoureNotAnOption®

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I'm Iris, Founder and CEO at GasStoveCreative. Business owners call me when they’re ready to turn up the fire on their marketing by dialing in on the strategy that works best for them. I love helping business owners cut through the noise so they can connect with customers and clients who need their expertise.

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