The “Time Windfall” Effect: Why Blockchain Attention Spiked During COVID | Dr. Guneet Kaur Nagpal

Описание: Dr. Guneet Kaur Nagpal, Assistant Professor of Marketing at Ivey Business School, Western University, joins us to discuss her research, “Do Time Windfalls Drive Attention to Blockchain? Evidence from COVID-19 Lockdowns.”

Drawing on online search behavior across counties in California and New York, she explains how extra discretionary time translated into a measurable rise in blockchain-related searches even after accounting for crypto price movements, suggesting thoughtful learning rather than speculative hype. The conversation also unpacks key nuances, including why unemployment shocks didn’t meaningfully increase blockchain interest while severe health shocks (COVID-19 deaths) dampened it, and what these insights mean for marketers and policymakers trying to build adoption of complex new technologies.

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