A Brave New World of HR Research: Dr. Valery Yakubovich on the GenAI Revolution

Описание: Dr. Valery Yakubovich, Executive Director of the Mack Institute for Innovation Management at the Wharton School, University of Pennsylvania, discusses his research titled “A Brave New World of Human Resources Research: Navigating Perils and Identifying Grand Challenges of the GenAI Revolution.”

In this episode of Business Talk, Deepak Bhatt speaks with Dr. Valery Yakubovich, Executive Director of the Mack Institute for Innovation Management at the Wharton School, University of Pennsylvania, about his research on how Generative AI is reshaping Human Resources and the new risks and research questions it creates. Dr. Yakubovich contrasts GenAI with traditional HR technologies by highlighting its “black box” processes, ability to work with unstructured inputs, and inherently variable outputs, features that make it powerful but harder to govern. He argues that many organizations face a “data foundation” problem (silos, uncertain quality, weak governance), which will likely become a key source of competitive advantage as firms increasingly compete on data readiness.

The conversation also explores shifting employee attitudes from algorithmic aversion to greater AI acceptance, and it outlines practical pathways for adoption: building trust through bottom-up use cases, top-down leadership role-modeling, and structured experimentation, alongside ethical guardrails such as randomization where appropriate, continuous audits, and keeping humans in the loop for consequential decisions.

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