How AI Changes Innovation Strategy: Lessons from The Innovation Navigator

Описание: Dr. Tucker Marion and Dr. Sebastian Fixson discuss their book, “The Innovation Navigator: Transforming Your Organization in the Era of AI.”

In this episode of Business Talk, host Deepak Bhatt speaks with innovation scholars Dr. Tucker J. Marion (Northeastern University) and Dr. Sebastian Fixson (Babson College) about their expanded-edition book, The Innovation Navigator: Transforming Your Organization in the Era of AI. Drawing on more than a decade of research, they unpack their “Four Innovation Modes” framework, Specialist, Venture, Community, and Network organized around two core dimensions: whether innovation happens inside or across organizational boundaries, and whether incentives are formal or informal. The conversation positions AI as a “turbocharger” that accelerates existing innovation work (from design and collaboration to knowledge creation) while leaving the fundamentally social nature of innovation strategy, incentives, and collaboration at the center of sustainable success. They also highlight practical lessons and cases (including examples like Apple and LEGO, plus AI-enabled workflow shifts in design and R&D) to show why resilient organizations intentionally blend multiple modes, measure progress closer to the work itself, and build learning systems that help teams adopt tools with sound judgment.

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