HotelSpecials case study: Keeping Customers Engaged During Lockdown with Personalized Email Journeys

Описание: Keeping Customers Engaged During Pandemic Lockdown with Personalized Email Journeys: a Client Success Story

This video details how booking website HotelSpecials kept customers engaged during pandemic lockdown with personalized emails delivered through Selligent.

HotelSpecials wanted to help keep customers at ease during this time of severe pandemic lockdown.
HotelSpecials launched a series of emails built on Selligent’s templates, using dynamic content to improve spirits. Customized emails not only displayed voucher balances for each recipient, but offered personalized suggestions for trips once travel was possible again.

----- About Selligent Marketing Cloud ------
Founded in Belgium in 1990, Selligent is an intelligent omnichannel marketing cloud platform. Our mission is to make marketing personal. We help our clients do this through our intelligent platform, exceptional service, and effective, efficient partnerships. Today, as part of CM Group’s family of brands, we have teams and a network of partners around the world dedicated to helping global clients in retail, media, entertainment & publishing, travel & hospitality, and financial services, and other industries to deliver their programs.

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