Marketing Software Summit 2021 - Selligent’s Session
Автор: Marigold Engage
Загружено: 2021-02-04
Просмотров: 949
Описание:
How data helps you optimizing the customer journey? Platform requirements & best practices
As a brand, data is your most valued asset. From collecting to exploiting the data, the complete management-cycle in your marketing automation execution is key to fully leverage the potential of your programs. In this session, we will present what’s important, how should your marketing automation platform look like and what capabilities are necessary to fully reach your market. After explaining the context based on Selligent, this will be illustrated by best practices of brands you’re all familiar with.
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