Marketing Chat: Jean Beaufour, CRM & Emailing Project Manager, at Selligent client Le Figaro
Автор: Marigold Engage
Загружено: 2022-10-11
Просмотров: 185
Описание:
As a Selligent client for more than 13 years, Le Figaro, France’s largest daily newspaper, has seen its digital subscriptions outpace print subscriptions. This means that their audience growth team has relied more and more on email and online reader activity to connect with their readers more efficiently and more effectively.
Watch this video featuring Jean Beaufour as he discusses how Selligent makes him better at his job, what the tool can do for his teams and what they have in store for the next phase of their growth.
If you guessed that SMS may be a part of the plan, then you are on to something! Learn why Le Figaro views SMS as essential and why they plan to work with Selligent to build out this exciting new channel.
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