Breaking Through LinkedIn's Noise: A Systematic Approach

Описание: Most marketers think LinkedIn is broken. Scott Leff tested whether it actually is.

After hearing from a LinkedIn insider that the platform had become "far worse than Facebook," Scott ran a 20-day posting experiment that revealed exactly how the algorithm works in 2025 - and the results were surprising.
In this episode, Scott shares how he built a 30-person content agency from scratch, the systematic approach his team took to testing AI tools across every department, and the specific tactics that cut through algorithmic noise on LinkedIn.

You'll learn why video content is beating AI-generated posts, how to position a brand when you don't fit existing categories, and why "always-on" campaigns outperform one-off content drops.

KEY TAKEAWAYS:
The exact LinkedIn posting strategy that tripled engagement
How to test AI tools systematically (not just adopt them blindly)
Why defining what you're NOT can be more powerful than what you are
The long-tail algorithmic effect most marketers miss
How to keep human connection at the center as technology advances

TIMESTAMPS:
00:00 - Introduction
01:45 - From musician to content agency founder
04:42 - Getting the first clients: 3-4 months of discovery
06:38 - Positioning challenge: Not a marketing agency, not a PR firm
07:30 - Defining yourself as subject matter experts
09:07 - COVID spike and scaling to 30 people
11:35 - The growth question: Why do we want to grow?
13:15 - Working with 15-20 clients and the core six to eight
14:08 - B2B marketing: Long sales cycles and relationship building
16:24 - The LinkedIn contradiction: Everyone's there, but hard to reach 17:28 - Cutting through LinkedIn's noise
18:52 - The 20-day LinkedIn posting experiment begins
19:35 - Results: Algorithm amplification and long-tail effects
21:05 - LinkedIn's emphasis on video content right now
22:10 - Why DIY videos outperform polished production
23:18 - The ChatGPT existential moment (November 2022)
24:01 - Six months of systematic AI experimentation
24:53 - What AI actually does well: Research vs. content creation
26:11 - The Pro Tools analogy: Technology needs human ideas
27:00 - Is digital marketing doing it all wrong?
27:51 - The return of analog: Vinyl, print, and in-person experiences
28:42 - Why people are valuing human touch again
29:09 - How to contact Leff Communications

🔗 Connect with Scott Leff:   / scottmleff  

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