Scaling D2C Brands: YouTube, Amazon, Retail Measurement

Описание: Brett Curry, CEO of OMG Commerce, reveals how his agency unlocks YouTube as a performance channel for seven, eight, and nine-figure consumer brands. In this episode, Brett breaks down the exact testing frameworks, creative strategies, and measurement approaches that drive measurable retail sales, match Meta's customer acquisition costs, and prove true incrementality across channels.

Learn how OMG Commerce designed a 16-market geo-test that proved 25-45% sales lift for Arctic Coolers at Walmart, why their connected TV test failed while YouTube succeeded, and how they use AI to monitor client sentiment and accelerate creative development.

Brett also shares the hard lessons from scaling an agency through COVID's e-commerce boom—growing from 40 to 70 people, then right-sizing back to 40 when market conditions normalized.

If you're a consumer marketer spending $100k+ monthly on ads and struggling to make YouTube work as a performance channel, this conversation provides the tactical playbook you need.

TIMESTAMPS
00:00 - Brett's Background: From Radio to Performance Marketing
02:14 - What OMG Commerce Specializes In
04:25 - Why Focus on D2C and Omnichannel Retail Brands
07:02 - OMG Commerce's Marketing Philosophy
08:51 - Arctic Coolers Case Study: Driving Walmart Sales with YouTube 11:09 - Snack Brand Success: Matching Meta CAC with YouTube
14:01 - Growing OMG Commerce: The Journey Since 2010
16:25 - Navigating the COVID Boom and Post-COVID Correction
19:00 - Evolution from SEO to YouTube Specialization
20:22 - Building the Google Shopping Partnership with Shopify
22:03 - How OMG Commerce Leverages AI
23:24 - Building the Client Sentiment Tracker
25:32 - Using AI for Creative Development and UGC Mashups
27:18 - NotebookLM: Training Teams on Complex Topics
28:36 - Minimum Requirements to Work with OMG Commerce
30:20 - How to Contact OMG Commerce and Upcoming Events

🔗 Connect with Brett Curry:   / thebrettcurry  

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